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New brochures from Franke offer definitive guide to choosing sinks, taps and accessories
Timed with the April launch of several new products, Franke has unveiled a brand new design and format for its brochures for the Specialist and Pro-Value ranges aimed at guiding and inspiring consumers on their decision-making journey. The brochures are currently being circulated via Franke's distributors to retailers who will find them an effective selling tool with consumers.
The new style provides consumers with a definitive guide packed with design inspiration and useful information to help them choose the right sink, tap and accessory products for their kitchen. The brochures balance stylish photography with information-rich content that will give the consumer a clear understanding about the array of products available to them and empower them to make an informed choice that will satisfy their requirements for design and functionality, assuring them of long-lasting satisfaction.
The easy-to-navigate format includes sections on sinks, taps and accessories and mixes imagery with practical advice. For sinks this includes useful explanations on sink materials, bowl configurations and cabinet sizes and what type of worksurface the various sink styles are compatible with. The tap section helps consumers understand whether the tap is a filter, standard or boiling tap and what features it offers such as a pull-out spray or directional nozzle, as well as advice on flow rates.
Brand new features include a fold-out flap in the inside cover which provides a handy checklist for choosing the perfect Franke product. It also sets out a menu of icons referring to product features, enabling the consumer to easily understand and cross-compare products.
The brochures are geared to be retailer and consumer friendly with RRPs clearly listed for each individual product. Each sink is also offered as a Designer Pack in the Specialist Range and as a ProPack in the Pro-Value range, which suggest a tap style to complement the sink, although any sink and tap combination is available. The Specification Guide at the rear of the brochures sets out a clear and comprehensive product listing with dimensions, formats and available finishes.
Says Steve Rutter, marketing manager at Franke UK:
"We have invested a lot of thought into the new brochure design with the consumer firmly in mind. With so much choice available, we want to help them with the process of choosing the correct product, so we are guiding them on their purchasing journey explaining each step of the way.
"Our new brochures are designed to share the wisdom of our 100 plus years in design and manufacturing, to help the consumer make exactly the right choice of product in terms of style, materials and functionality for their kitchen.
"The sink space is arguably the hardest-working part of the kitchen, as well being a statement of style and we want Franke customers to have years of pleasure from the products they choose."
T: 0161 436 6280
26th April 2013