KBzine: the original kitchen and bathroom industry e-news - since 2002
21st April 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Utopia helps your customers to Visualise their new bathroom
Renowned bathroom furniture manufacturer, Utopia, is making it easier for retailers to service their customers by launching a new online tool, which brings to life the extensive furniture and colour combinations available when designing a new bathroom.
Utopia's Visualise is an interior design function, available on the company's website, which visually demonstrates thousands of combinations available to choose from Utopia's luxurious range.
With an extensive variety of furniture, worktops, tiles, door styles and accessories, all available in a range of colour ways, the tool makes it easier than ever before to see exactly what a customer's new bathroom will look like, before they make that financial investment.
"With limited showroom space and endless bathroom combinations, we all know in this industry how difficult it is to demonstrate the bathroom options available to customers and how their preferred choices will actually look in their own bathroom," says Utopia's sales & marketing director, Mark Bailey. "Often it's not until the bathroom is actually fitted that the customer gets to see how the elements they've picked work together in their home.
"Visualise aims to change all that. With an image of a standard sized British bathroom, en suite and cloakroom, with over 500,000 combinations to mix and match, customers will be armed with all the tools they need to make informed choices about their purchase. Having the Visualise tool available for customers to use in store will hopefully convert more sales with those buyers still torn between colours and styles."
The Visualise tool showcases Utopia's latest collection which includes; new bathroom furniture ranges covering traditional and ultra-modern, eight contemporary new colours choices, updated stylising in its existing ranges and new additions in bathroom accessories and tiling.
T: 01902 406402
10th May 2013