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20th October 2017
Zanussi fridge freezers are only the 'Tip of the Iceberg' at RHS Hampton Court Palace Flower Show
John Esling and Caroline Tait are going to attract a fair bit of attention at the upcoming RHS Hampton Court Palace Flower Show (9th -14th July 2013) with their 'Re-imagining the fridge - 'Tip of the Iceberg' Conceptual Garden.'
John and Caroline designed the garden from their observation that a humble fridge could be re-imagined as a block that could be used to build something.
This re-viewing of a fridge has led to an appreciation of the value and importance of refrigeration and as such, the garden is intended, in part, as a celebration of fridges. By using so many fridges in such an unusual way, the garden will lead visitors to a changed perception of the white box that whirrs quietly beneath the worktop in their kitchen.
Zanussi Product Manager Andrew Wasdell says: "Tip of the Iceberg is a beautiful creation from the jetsam of consumer society, encouraging people to look at the humble fridge from a new perspective.
"Through association with the garden Zanussi has facilitated another use for fridges and demonstrated an imaginative outlook by supporting this creative venture." Zanussi is part of the Electrolux Group which places strong emphasis on integrating sustainable priorities across all aspects of its business. Electrolux is ranked among the World's leaders in sustainability and is sector leader in the Dow Jones Sustainability World Index. Its cooling products are extremely energy efficient with every model rated either A+ or A++ for energy efficiency. As well as smart money saving, this is good for the environment, as over 70% of the environmental impact happens while the fridge is in use."
John Esling says: "Fridges, which are normally taken for granted as building blocks of the everyday modern life, are transformed into the building blocks of this extraordinary garden," while Caroline Tait adds: "The challenge is to plant 300 perfectly formed, delicate alpine plants within this angular Iceberg structure.
"Our original thought was that a fridge is basically a white, cuboid block. Perhaps fridges could be used to build something? Various structures were imagined but it was only when the fridges' icy, crystal nature was recognised, that the idea began to take shape and Tip of the Iceberg was born."
Visit the Tip of the Iceberg facebook page at www.facebook.com for more information and www.carolinetait.co.uk for a plant list.
T: 08445 612612
28th June 2013