KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd June 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Bathroom Sale attracts record numbers of retailers
The collective that is Bathroom Brands; Crosswater, Bauhaus, Simpsons, ClearGreen, Burlington, Clearwater Zamori, AquaCabinets, Adora and Britton, is reporting record take-up to the industry's largest Bathroom Sale.
The Bathroom Sale, now just six weeks away, is aiming to bring customers into showrooms through at £1.5m direct marketing campaign via national newspapers, home interest magazines and online advertising.
The Bathroom Sale, which was announced in May and starts on Saturday 28th September, is the strongest support package for independent retailers the bathroom industry has ever seen. Over 750 bathroom specialists have signed up for a package of support measures; including print and online brochures, created by Reef, the marketing agency also responsible for high profile brands like The White Company and Crew Clothing.
Each retailer features on the Bathroom Sale website and is to directly benefit from the high impact consumer campaign targeted to reach 7.5 million households via national newspapers, regional heavyweights and glossy lifestyle consumer magazines. Complementing national and regional PR is provided along with point-of-sale materials.
"We have over 750 of the top retailers of bathrooms already signed up," reveals Roger Cooper, director of Bathroom Brands. "This gives us a very clear indication of the appetite for this kind of support. The marketing campaign and the additional support for the special sale pricing is a massive investment which will exceed £2.5m. Each retailer is committed to displays. The consumer has to be able to see the branded product in the showroom that she sees in all the publicity."
David Hance, Group Chairman of Crosswater expands on this, saying: "The Bathroom Sale is a guarantee to bathroom retailers throughout the country that we understand their business and want to provide tangible increases in their turnover. It has the potential to change the bathroom industry completely and never been more important given the well documented plans of new internet-only suppliers in the market.
"Consumer confidence is growing, with new builds and new mortgage applications steadily rising. As we clamber out of recession, helping our retailers to position their studios as a credible, high-style and cost effective places to start looking for bathrooms will help them compete with out-of-town superstores, national chains, and internet."
The closing date for retailer applications is this Saturday, 31st August. Bathroom retailers interested in registering for The Bathroom Sale are invited to email:
30th August 2013