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21st July 2017
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Nolte Kuechen successfully launches Matrix Art
Nolte Kuechen is delighted with the success of this year's 'Hausmesse', its annual in-house fair. Around 6,000 trade visitors, partners and industry insiders attended the show at the Information & Exhibition Centre in Lohne from 14th to 20th September. Nolte's handleless kitchen Matrix Art, which was launched as this year's major innovation, was very well received by the audiences. Equally positive was the acceptance of the new 25mm worktop and the ambience lighting.
By presenting Matrix Art in combination with various design elements, Nolte Kuechen deliberately moves beyond the purely technical side of the handle-free kitchen, paying equal attention to the overall appearance of what is really a living space.
Andreas Kuipers, CEO for Marketing & Sales, says the combination of several elements is the key to the success of Matrix Art: "Presenting our handle-free kitchen together with ambience lighting and a new worktop means we are offering a well-matched package. Details such as our panels with a consistent handleless profile that carry on the linear design round the sides of a unit as well as carefully matched surroundings, give our kitchens a high-end appearance and continue to establish Nolte Kuechen as a top brand.
"Our customers benefit from a rich choice of door fronts, colours and units that results in a wide range of planning options for individual layouts at home."
Seeing the kitchen as a living space was an important theme at the exhibition. The illuminated upper handle strip with Matrix Art, LED-profiles in the recess above the worktop and open shelves in carcase decors contribute to the overall living room atmosphere. Nolte's wood decors with lively grains and premium finishes in glass, lacquer and real wood, combined with soft earthy shades or Curry as the new trend colour, allow the individual areas to merge and blend together."
In addition, the choice of Matrix Art doors has been widened further and will now include seven instead of the formerly announced six front ranges. Eleven selected decors from the Manhattan range will be available as handle-free variants from early January 2014 alongside Nva Lack, Soft Lack, Lux, Glas Tec Plus, Glas Tec Satin and Nature. This will then cover all the main decors and finishes in price groups 1 to 8 and leave customers even more freedom for choice, catering for individual tastes and budgets.
As always, the exhibition was accompanied by evening entertainment. On Tuesday, keynote speaker and trend researcher Sven Gabor Janszky talked about his vision of life in the year 2023, encouraging guests to think about the potential developments of their branch of industry. In an increasingly digitised world where electronic assistants influence daily life and products can be adjusted to individual requirements it will be important to react with concepts and appropriate sales strategies, Sven Gabor Janszky argued.
Andreas Kuipers concluded by referring to a quote from the presentation (by Hans Wagener, board spokesman of PricewaterhouseCoopers), observing that trust will be one thing that can't be digitised and thus implying that Nolte Kuechen will continue to focus on lasting partnerships also in the future.
27th September 2013