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British Ceramic tile makes an impact with its new glass offer
Bursting with a kaleidoscope of colours, contemporary decors and on trend designs, British Ceramic Tile's extended collection of glass products is set to make a big impact.
Designed and made in the UK using the finest quality British glass, the newly relaunched Impact Glass collection offers an extensive portfolio of wall tiles, splashbacks and accessories, all created to provide maximum impact when it comes to creating kitchen or bathroom design schemes.
An incredibly versatile range, Impact Glass now encompasses 30 colour options from subdued pastels and bold brights through to decadent, rich jewel tones, as well as 18 different size formats, including a new large format 30 x 50cm tile.
"The relocation of glass production to our manufacturing facility in Devon provided the company with an ideal opportunity to review its glass offer and relaunch the range to customers under a new brand name, Impact Glass," explains British Ceramic Tile's Product Manager, Jayne Adamson.
"Trend-led colours such as dusky pastels and rich shades of cranberry and emerald have been added to the collection, along with a new 600 x 140mm glass upstand, designed to increase the versatility of the range by adding an extra option for kitchens and also extending the range into bathrooms with a size that will suit most bathroom sinks."
The new Impact Glass range will be launched to the trade this Autumn supported by a customer marketing campaign including lifestyle brochure, 'from beach to bathroom' leaflet charting the story of glass and mini swatch book to illustrate the wide spectrum of colours on offer.
The company is also embarking on a national PR campaign in association with a well-known colour therapist to demonstrate the emotional and psychological benefits of using colour throughout the home.
British Ceramic Tile is the UKs leading tile manufacturer and distributor. From its world-class factory at Heathfield in Devon, the company produces a design-led, market-leading portfolio of wall and floor tiles, supplying to national and independent tile retailers, housebuilders and specifiers, as well as exporting overseas.
T: 0845 6187 148
1st November 2013