KBzine: the original kitchen and bathroom industry e-news - since 2002
21st April 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Finance matters: CCS shortlisted for national award
Consumer Credit Solutions has been shortlisted for a Construction Marketing Award (www.cmawards.co.uk) in the 'Best Professional Services Campaign' category, with its agency MRA Marketing.
The CCS/MRA campaign challenges the negative perceptions of point-of-sale finance still held by some who associate it with hard selling and high rates. CCS is a leading intermediary provider of credit to the home improvement industry and has pioneered 'soft sell' finance (i.e. low or zero interest rates, with flexibility and customer control).
The company already partners most of the top 100 home improvement firms but the death of the remortgage market and the reluctance of banks to lend have contributed to a growing demand for finance from homeowners who prefer to use local or regional installers.
CCS's ability to offer credit terms consumers could never get from high street lenders - with Interest Free, Buy Now Pay Later, and 'Bank Buster' rates - has also had a direct impact on its growth.
Aimed at retailers in kitchens, bedrooms and bathrooms, the campaign explains how consumer credit works, and how it can help sales. With customers in all sectors reporting month-on-month growth CCS has achieved spectacular results, with a projected £325m of managed loans for 2013/14.
Andy Wallace, Managing Partner at CCS, is delighted. "We're pleased to see that our message -'If homeowners can't buy, then you can't sell' - is recognised as an important and relevant one for the home improvement industry. It's an honour to be shortlisted," he says.
In 2012, CCS managed over a quarter of a billion pounds of approved loans to many of the UK's top 100 home improvement companies and is the preferred choice of almost all the regional players in this sector, helping their trading partners to sell big ticket items such as kitchens, bedrooms, bathrooms, windows, conservatories and PV solar panels.
CCS services a wide range of clients from independent retailers to national household names such as Avanti Kitchens and Bedrooms, Betta Living, Hammonds Bedrooms, Jacuzzi and Kutchenhaus.
Image: Andy Wallace, Managing Partner at CCS
8th November 2013