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14th May 2018
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IDS launches first range of kitchen taps from Grohe
Surface materials distributor IDS has introduced its very first range of kitchen taps from renowned European brand Grohe. The new product line complements IDS's extensive worktop offer in laminate, solid surface, solid wood and quartz to its trade customers and provides them with an easy-purchase solution of quality branded taps.
There are 43 taps available reflecting the key styles purchased by today's consumer and offering the design flexibility for both traditional and contemporary settings. An introductory promotion runs until the end of December offering five taps at attractively discounted prices. The taps include the popular styles of a Eurosmart swan neck, a classic Bridgeford bridge mixer and the Grohe Red hot water boiling water tap.
POS stands are in place in all of IDS's 12 branches for customers to view the new Grohe products. The five promotional taps are available ex-stock, while the full range is on a 24 hour lead time.
Says John Bagshaw, managing director, IDS:
"This new tap range gives IDS customers the opportunity to differentiate themselves from the sheds and multiples and other brands in the market place.
"Our strategy is to help our customers grow and this new tap range opens up clear opportunities for them to generate more sales easily. It's a straightforward offer of high quality products from a highly respected brand."
IDS is one of the UK's largest distributors of surface materials encompassing high pressure laminates, solid surfacing, worktops, flooring and panel products with over 12,000 product lines available ex-stock. The company, which employs over 400 people and has a turnover of approximately £100m, has 12 regional branches that offer nationwide coverage with core products delivered within 24 - 48 hours from order. IDS pursues a sound environmental policy, with more than 70% of its entire product portfolio being certified, ensuring that customers have access to an FSC or PEFC certified option in each of its product categories.
Image: Grohe Eurosmart Cosmopolitan tap, available from IDS
22nd November 2013