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22nd September 2017
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Franke's first More in Store Expert Series seminar on showroom design and display deemed 'excellent' by attendees
Franke's first seminar in its More in Store Expert Series, held recently at the company's head office in Manchester, got off to a strong start with 10 retailers attending to hear Elaine Cowan, professional interior designer and 20-year long kitchen retailer at Cameron Interiors, offer advice and tips on how to make the most of showroom design and display.
During the breakfast seminar, Elaine revealed how design, atmosphere and flow affects customer engagement, how to get more customers through the door, and give tips on how to keep a showroom 'ready for business' at all times. She also answered specific questions from attendees in a group session and on an individual basis over coffee afterwards.
Says Steve Rutter, marketing operations manager at Franke:
"Retailers came armed with questions, some with photographs and one mailed a video walk-through of their showroom to seek Elaine's advice and this is just the sort of interaction and engagement we were hoping for. Many of them have also indicated that they will be taking up the free one hour one-to-one consultation that we are offering with Elaine as part of the seminar package."
Attending retailers gave very positive feedback to the event. Rob Caroll from Cara Design in Heswall described the seminar content and speaker as 'excellent' and Rufus Wainwright, owner of Tru Kitchens of Wilmslow said:
"I was genuinely surprised how useful this seminar was. I enjoyed it very much. It affirmed to us that our new showroom will be fit for purpose, but also drew our attention to a couple of areas that I hadn't put much thought towards and now will be."
To register your interest in the More in Store campaign visit www.moreinstore.co.uk or contact Franke at:
30th May 2014