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21st April 2017
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New look and strategy for F & P simply delivers more
F & P, the UK's trusted distributor of plumbing, heating and bathroom products, has launched its new look brand and strapline, highlighting the wholesaler's service-focused strategy and promise to 'simply deliver more' for its customers.
F & P was established in the 1960s and has since been committed to supporting independent merchants and retailers to grow their businesses profitably by offering much more than just a comprehensive range products through its nine dedicated distribution centres across the UK.
The new 'we simply deliver more' message has been developed to closely align with the wholesaler's wider strategy and brand values which focus on offering independent merchants and retailers a reliable and friendly service - together with a simplistic approach to business and wide range of high quality products.
F & P has also revealed a newly developed logo, website and literature which echo the wholesaler's simplistic approach to business and the promise of reliable service.
Jed Kenrick, F & P Managing Director, comments: "At F & P our mission is to simply deliver more for our customers, colleagues and shareholders. To make this happen we have made it even simpler for our independent plumbing, heating & bathroom customers to do business with us.
"Together with an extensive and high quality product offer, we also provide a friendly service to our customers, which is delivered by ensuring our F & P colleagues remain fully engaged and understand their value to the business and our customers.
"When we really understand our customer's needs, we have the ability to deliver solutions - not just products - giving us the power and knowledge to help independent merchants and retailers to grow their business profitably."
For further information about F & P's extensive product range, or to locate your nearest Distribution Centre:
T: 01788 527898
27th February 2015