KBzine: the original kitchen and bathroom industry e-news - since 2002
25th May 2018
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Thank goodness it's almost over!
Yes - the General Data Protection Regulations finally come into force today which means that my inbox will no longer be engulfed by a multitude of emails threatening that if I don't 'opt in', I'll be eliminated from the sender's database forever. Bearing in mind that I'm a journalist and thus rely on being on people's databases, the threat of not responding to these emails is a real one. I've had, literally, hundreds of them over recent weeks (and a real flurry today!) and the time and effort it's taken to deal with them is ridiculous.
The good ones (sadly not enough of them) tell me to ignore them if I want to stay subscribed; the bad ones force me to fill out my details all over again. To see which category they fall into, I need to read them right the way through, anyway. As you can imagine, I'm thoroughly fed up! A number of very worried public relations professionals I know, confessed that they wished they'd thought a bit longer over how they were going to handle the regulations.
Many of them sent out emails to their entire databases asking people to opt-in if they wanted to continue receiving their releases. Even this week, many had only received a handful of responses, as opposed to the dozens they were expecting- and because they've asked the question, they need to abide by the answers (or lack of them)!
I can see why the regulations might need tightening up but (and probably like many readers) I've not checked the details of what I'm opting into. I've stopped reading the preamble and haven't checked what precedes the boxes I've ended up ticking. Goodness knows what I might have signed up to! I've also received quite a number of these emails from companies that are completely alien to me... I've come to the conclusion that some clever (but unscrupulous) marketeers have used GDPR to expand their 'fully-requested' lists.
Am I the only one who thinks that this whole GDPR thing could have been thought through a little better, and that we'd at least have been advised on the best way of handling our databases? And while I'm on the subject, if you no longer wish to keep receiving KBzine, the 'unsubscribe' button is at the bottom of every page. I hope, of course, that you decide not to use it...
This Week's News
British Ceramic Tile is celebrating picking up a prestigious industry award for its National Tile Week campaign. The company received the hotly contested excellence in marketing award at the Tile Association (TTA) Awards where manufacturers and suppliers from across the industry came together to celebrate a successful 2017.
The number and standard of award entries was exceptionally high for the TTA awards, with British Ceramic Tile also shortlisted in the best wall tile of the year category.
Nestled within a 650-acre private estate in the beautiful South Wales countryside, the venue - the Vale Resort, Hensol Park, Hensol, in the beautiful Vale of Glamorgan, is far more than your average luxury hotel.
As the popularity of handleless kitchens continues to grow, Benchmarx Kitchens has unveiled nine True Handleless options that will allow you to recreate this look for customers with ease and at a more affordable price.
The True Handleless collection features seven of Benchmarx Kitchens' new and existing slab fronted doors but, as so many of these doors work together, it opens up the possibilities to mix and match styles, colours and finishes, to create countless looks. Whether you are asked for industrial chic to pale oak effect to fresh white and delicate pastels, this range can certainly deliver.
A heat recovery device that reduces shower water heating bills by up to 30%, improves energy efficiency and cuts carbon footprints, is now being installed in bathroom units across the UK.
Having lived in their large duplex apartment in the town of Lenzie, near Glasgow, for three years, Leigh and David Campbell-Wan decided to reconfigure their kitchen and the adjoining living room to create an open plan layout. With a clear idea of the look and style of kitchen they wanted, the couple was delighted to discover the opportunities that Keller Kitchens provides when creating highly customised and contemporary designs.
Saniflo has launched a new, user-friendly, interactive configurator that enables customers to specify the Kineduo bath most suitable for their needs at the click of a button.
The three-year old's life has already won over 200,000 followers through an Instagram account on which her mother, Fabiola, narrates the day-to-day of a little girl with Down's syndrome. Every day Fabiola shares her daughter's zest for life, and the joy and happiness she brings to her family, friend and many fans.
The Kitchen, Bathroom & Bedroom Specialists Association has experienced another busy year at Grand Designs Live, which took place last month at London's ExCel. Five KBSA retail members were on hand to discuss visitors' kitchen projects throughout the show in the 'Ask an Expert' area and all were kept very busy meeting couples and families keen to receive expert advice on their kitchen plans.
Showcasing the manufacturer's full range of design-led kitchen sinks, taps and bathroom brassware, the latest brochures from Abode are available to order and download now. Featuring innovative new designs, an array of products with the latest features to make everyday tasks that little bit simpler and on trend designs/finishes, the trio of brochures focus on Abode's comprehensive range.
A useful guide for retailers to see new products from Abode at a glance, comes in the form of the New Additions 2018 brochure. This highlights the main selling points of its latest launches, with inspiring photography and is complete with prices.
Wilsonart's Zenith has led the revolution in worktops with the very first ultra-thin solid core laminate worksurface. Launched two years ago by Shildon, County Durham-based Wilsonart UK, (part of the mighty and innovative American owned international Wilsonart Group), Zenith is now striding ahead again with the next generation of decors.
Wilsonart which has already reported the success of the Zenith product this year, with sales so far beyond expectation that the company has invested heavily in its manufacturing sites.
Mereway Kitchens is a leading independent manufacturer of high quality kitchen furniture, with a reputation for producing outstanding products, complemented by an unprecedented level of customer service. Its inspirational kitchen collections offer something for all tastes, budgets and lifestyles.
Steel, the Italian manufacturer of beautifully crafted, bespoke kitchen appliances, has introduced a striking mineral blue option to its Ascot collection. With elegant aesthetics, this contemporary shade adds a sophisticated touch to Steel's timeless range.
Entertaining friends and family this Summer can be a breeze with Lynx's CocktailPro Centre. Made by highly experienced craftsmen in the US, the cocktail centre boasts an insulated ice bin within, making sure drinks are kept cool for hours on end - meaning more time for the hosts to sit back and relax.
A built-in bottle opener with integrated cap catcher and bottle boot for chilling juices, wines and mixtures ensures that everything is available to those wishing to show off their cocktail making skills.
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Commenting on the announcement that James Brokenshire MP has been appointed the new Secretary of State for Housing, Communities and Local Government, Brian Berry, chief executive of the FMB, said: "Sajid Javid passes the housing baton to James Brokenshire at a crucial time for the sector.