KBzine: the original kitchen and bathroom industry e-news - since 2002
5th May 2017
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I'm an avid MasterChef fan although I think that the fact that I watch it in bed, laptop-on-chest, until I fall asleep, isn't the only thing that makes me odd. Unlike most Brits, it doesn't inspire me to cook - although I'll confess that have bought several celeriacs (to puree, then swish across the plate with the back of a spoon, before placing the star of the dish on top... but which instead, I left to go off) and even grew in the greenhouse, some samphire and other 'exotic' veg that the aspiring champions use in their dishes.
Why do I say 'unlike most Brits'? Well, according to new research, Britain is experiencing a home cooking boom, after being inspired by TV cooking programmes. E-tailer AppliancesDirect.co.uk is reporting a 117% increase in sales of kitchen gadgets following the recent launch of this year's MasterChef.
A survey by the brand found almost half (49%) of UK adults are inspired to cook more at home when they watch TV programmes such as MasterChef and Great British Bake Off.
Some 47% said they've followed in the famous chefs' footsteps and cooked a new recipe that they'd first seen on TV, while 39% said they have bought a kitchen gadget or cooking appliance after seeing it on a cooking programme.
The data found that Brits are polishing up on their skills thanks to the on-screen inspiration, as 35% say they've learnt something new after watching a TV cooking programme and one in four even discovered a new ingredient, (but did they actually use it, I wonder?).
"Every year, we see a sales spike in the weeks that follow the launch of both MasterChef and GBBO, but this year the surge is particularly high," notes Appliances Direct's Mark Kelly. "We also see an upward sales trend as the seasons draw to a close, suggesting those who have enjoyed watching are ready to try it for themselves."
I wonder though, whether these programmes can have a detrimental effect in as much as they could inspire us to seek out new types of equipment that may not be readily available, which manufacturers then mass produce, expecting a consistently growing demand, only to find that once the equipment is no longer seen being used by the chefs, it goes out of fashion and ends up gathering dust on the shelves?
This Week's News
Abode's new Pronteau 3 in 1 steaming hot water tap comes in two designs and five fabulous finishes: Chrome, Brushed Nickel, Graphite, Matt Black and Urban Copper, to smarten up any kitchen or office environment.
As with all new products from Abode, the technical and design side is hard to beat. The new mixertaps offer all the benefits of a standard kitchen mixer but with the addition of steaming hot filtered water available instantly at 98 degrees C.
Consumer champion Checkatrade is best-known for providing reliable tradespeople across the country through its easy to use online database of vetted members, but it is also known for throwing an unforgettable party as its events has proven throughout the years!
Wishing to unite Checkatrade members, staff and consumers for a glittering evening, the Charity Spring Ball welcomes all and is set for Saturday 20th May at Brighton's Hilton Metropole.
Nutmeg, the new CombiColours' hue, is a true feast for the eyes.
Saniflo is giving a big push to its Kinedo Kinemagic shower cubicles across consumer audiences until the end of May with a promotional video at Post Offices in the South East, Royal Mail door drops, inserts and adverts in selected national press, Facebook campaigns and e-blasts to selected profiles.
Consumer enquiries from all over the country are directed to display showrooms and to the officially trained Kinemagic Installers trained by Saniflo during the past two years.
Pegler Yorkshire, the renowned UK manufacturer of fittings, valves and brassware, has launched a new range of stylish taps. The 'Waterfall' epitomises style and elegance and offers consumers another high-end range of brassware.
The design-led Waterfall tap range offers an undeniable elegance and panache to any bathroom. Its wider than average spout allows a lavish flow of water to cascade into the bath or basin, offering a sense of splendour. Inspired by deluges often experienced in the rainforest, this tap provides a controlled and comfortable flow of water for any bathroom.
Set to become available to retailers later this year, the new-look Sense range will combine sleek, stainless steel and black glass with the latest technology to provide consumers with innovative appliances across all categories from cooking and cooling to laundry and dishwashers.
A soft grey-blue, Denim Drift was selected by Dulux's industry-leading colour and design experts as the must-have shade for this year. It launched at the company's annual Colour Futures trend forecasting event and was the culmination of extensive research conducted by a global panel of design professionals. These experts made their selection taking into account trends in living and working spaces alongside macro trends around how people want to live.
She joins Wirquin with over 15 years of bathroom industry experience gained at Ideal Standard, Kohler Mira and more latterly at Davroc Distribution. Emma will be tasked with supporting key customers in the region and driving growth through new sales acquisitions. She will report directly to Simon Edwards, national sales manager for the UK business.
Interiors trends may come and go but there's one fact that remains true - here in the UK, our kitchen is the heart of our home. No matter what size or style it is, it's the one room where family and friends can come together and cook, eat, catch up with a coffee, work, relax and entertain. That's why British kitchens need to be durable and long lasting - to endure the hardworking mechanics of everyday life.
Here at Blum, we've got the perfect solution with our Movento concealed runner system. This innovative drawer runner may be hidden from view but it's packed with practical features to make life easier.
With over 17 years' experience in the kitchen industry as both a sales manager and a sales director, Sheridan brings with him a wealth of knowledge and expertise, which is sure to further drive forward the growth of the Contracts division.
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In just a few weeks three UK companies have joined the increasingly influential Bathroom Manufacturers Association. Easa Group, Heatrae Sadia, and Wallgate have become full members and all are committed to contributing to the aims and objectives of the association.