KBzine: the original kitchen and bathroom industry e-news - since 2002
18th September 2019
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It combines all the benefits of AKW's existing Tuff Form former with a new octagonal fitting plate, allowing for up to 15 different waste positions and ensuring easy installation every time.
Featuring an insulated spout, it offers all the benefits in terms of time, energy and space of a hot tap, with no need for optional extras, delivering deliciously pure cold, warm and instant boiling water from a single mixer tap which oozes engineering quality.
I must confess that the noise an appliance makes is not something I'd immediately consider when buying a new equipment. Yet on reflection, I'd probably be bothered more by a noisy appliance than I would knowing I'd paid a bit extra for something that didn't make me wonder if an intruder was afoot. When it comes to a fridge freezer or oven, capacity is my first consideration; then of course the item has to be affordable. Something that doesn't waste energy or water is important too, but yes - noise (or lack of it) is an important factor.
I'm not alone. New research shows that 76% of UK consumers are more likely to buy an appliance labelled 'quiet' and 71% say it does matter how loud an appliance is. Some 61% and 55% respectively want their washing machine and vacuum cleaner to make less noise; 24% want a quieter kettle and food mixer.
Quiet Mark has pioneered a groundbreaking alliance of some of the UK's top retailers (Argos, ASDA, Currys PC World, John Lewis & Partners, Lakeland, Screwfix, Very, Littlewoods and British Independent Retailers Association amongst others) to combat excessive noise in our society, in a powerful example of collective customer care. Quiet Mark awarded products will now be available online and directly in retail partner stores throughout the UK. They will also continue to be available in John Lewis, where a close five-year partnership has already helped drive the 'Buy Quiet' trend and offers proof that the Quiet Mark is a vital sales differentiator, as customers actively seek quiet alternatives. This is a rare instance of traditionally competitive retail brands aligning to tackle an important health and environmental issue.
"It is essential for independent retail businesses to offer products that drive footfall," notes BIRA's Steve Akers. "Retail theatre is one way independent retailers can differentiate from online and keep potential customers shopping on their high street. The demo-ing of healthy products like juicers and food processors is a great trend that independent retailers are embracing. Showing their proven quiet user experience, as well as the obvious health benefits, helps inspire customers to feel confident in using these products. We all share the responsibility for the health of our next generation. If we buy-quiet, design-quiet, understand quiet, and make more quiet-time for ourselves to recharge properly we will take a big burden off society."
Considering that noise-related sleep deprivation costs the British economy c.£40 billion a year, it makes sense that we as an industry throw our full weight behind the quiet revolution, doesn't it?
This Week's News
Amica has signed a license agreement with Fagor S.Coop to sell major home appliances under the Fagor brand. "This will enable the brand, which is well known in Spain, to return to the market with modern, top quality products," comments Jacek Rutkowski of Amica. The license agreement will also give Amica the opportunity to establish a presence in the Spanish market."
Lakes recently launched Bay series - a new range of precision-engineered showering spaces. The new series has been rolling out over the Summer, starting with the Carradale Hinged Door, St Ives Double Door Quadrant and Bay Side Panel. The latest additions include the Bracklesham Single Door Quadrant and Sandown Slider.
The 2019 Kitchen Bathroom Bedroom Specialists Association Conference, AGM and Awards Dinner has been a sell-out! Bookings are up by 30% for the Awards Dinner this year, with all rooms at the Stratford Manor Hotel allocated.
During his career, Rob led the sales and marketing teams at board level for many established large companies, including Symphony Group and Spring Ram, and was involved in the significant growth of a number of new brands. Over the last 20 years Rob established his own successful business, providing consultancy and sales agent services.
Keller's latest creation, Terracotta Dreaming, offers homeowners the opportunity to enjoy an elegant kitchen with all manner of trendy accessories; an example is pictured here with open shelving and copper highlights such as lighting or bowls (as pictured).
Grohe has announced a new business division: Watersystems, Filter and Kitchen Channel EMENA. The division will focus on leveraging the rapidly growing Watersystems business with the highlight products Grohe Blue and Grohe Red.
VitrA has made a TL250 million (£35m) investment in expanding its manufacturing plant in Bozüyük, Turkey. The additional production line has increased sanitaryware manufacturing capacity by 1.1 million units, giving a total of 5.6 million units a year - putting the brand in a leading position to meet increased demand from Europe.
Formica Group has won Procurement Team of the Year - Small Teams in the annual Chartered Institute of Procurement & Supply, 'Supply Management Awards' 2019. The award recognises procurement best practice and rewards those teams who have improved their performance and culture.
When Tim Knox, founder of Mothership Marine, wanted a stunning kitchen for his company's remarkable solar-powered narrowboat, he chose Bushboard's Evolve Caldiera for the worksurfaces.
With almost 30 years' experience within the KBB industry, Andy began his career working as a senior kitchen designer for over a decade. After this, he held a variety of key sales roles at leading industry companies including North East Sheets and Panels (NESP), where he was an area sales manager. By a quirk of fate this was at the time NESP became a distributor for Karonia's Mistral worktops upon the brand's launch in 2010, so Andy worked alongside some of his new colleagues when the Mistral journey began.
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