KBzine: the original kitchen and bathroom industry e-news - since 2002
4th March 2016
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Designed for single tap-hole sinks, the new Aquaflow 35 allows for hot and cold water to be mixed - as well as turned on and off - in one simple action. Compared to similar kitchen mixer taps, this new model is considerably smaller, without impacting on functionality or durability.
Responding to retailer demand and strong sales of the Devonstone range, British Ceramic Tile has launched the new black colourway to strengthen the current offering of grey and brown. The eye-catching tile features a uniform pattern, making it easy to install in the home for one continuous, stunning look.
Giving retailers the opportunity to capture the sale of these high-end products during the initial kitchen design phase, the AEG launch enables kitchen showrooms to generate additional margin and offer customers a comprehensive solution to protect their home and appliances from the damaging effects of lime scale.
Some years ago I bumped into an ex-colleague on one of those buses that whisk you from the NEC halls out to the car park – a real Godsend when you’ve spent the day racing around in high heels. It was standing room only and I had to giggle because he had so many brochures and press packs in his arms that he could hardly stand up – let alone grab hold of a handrail when we lurched around the many roundabouts!
I remarked that he must have had a really busy day, having managed to collect so many brochures, and been incredibly well organised to get around so many stands.
“I’ve not been to any stands,” he retorted. "I arrived late so I’ve been in the press office for a pastry and a coffee and gathered all these brochures to take home to look at, so I can beat the traffic travelling south.”
As someone who can never quite get around to see everyone I want to at these shows, and could happily spend an extra couple of days trying, I was incredulous that a fellow journalist could travel all the way up from London and not actually go into the exhibition!
Of course it wasn’t a KBB show, so won’t have been nearly as much fun, but to drive all that way only to pass up on the opportunity to go and examine the things you’ve been writing about for months, well – it seems such a waste! Where’s the passion?
So – the much anticipated KBB Birmingham exhibition opens its doors on Sunday. And while attending on the opening day would make a good Mother’s Day present for me, that’s not something I dare tell my family, so I’ll have to wait an extra day to be able to see first hand all the wonderful new furniture, appliances and equipment I’ve been receiving press releases about.
I hope that if you’re a trade visitor, you find everything you’re looking for, and that if you’re exhibiting, your stand enjoys a steady stream of potential buyers throughout the event. Let’s all hope that visitors like the one I’ve described here, are few and far between, and that we can all come away at the end of the week feeling that everything’s been a great success and worth being away from home for.
See you there!
This Week's News
The KBB NTG is working hard to promote the need for creative subjects such as design & technology to be kept on the national curriculum and is asking everyone to sign a petition calling on the Government to rethink its education policy.
"The NTG is a member of the Proskills (Sector Skills Body) Furniture Board and we are working together to support the petition to keep creative subjects in school - including design and technology," says KBB NTG CEO Renee Mascari.
British Ceramic Tile will be sponsoring the UK's first National Tile Week which will run 11th - 18th April. Just in time for the double May bank holiday where consumers do their most DIY of the year, National Tile Week aims to equip retailers with all the information their customers need to feel confident when choosing and laying tiles.
New research conducted by bathroom furniture supplier, Virtual Bathrooms, has revealed that people are wary of using bright and vibrant shades when decorating their bathroom.
Award-winning German bathroom specialist Hansgrohe launched a new concept 'Water Studio' in the heart of London's design district on 1st March. Marking the latest chapter in Hansgrohe's remarkable story, The Water Studio specification centre will act as a hub of inspiration, resource and a collaborative space for those serious about creating show-stopping bathrooms.
Situated at 12-16 on the bustling Clerkenwell Road and spread over two floors totalling 262sq.m, The Water Studio is a true brand experience and brings water to life through the Hansgrohe SE values of innovation, sustainability, quality, design and expertise. UK managing director, Martin Mongan, comments:
Shaws, well known for its superior ranges of fire clay sinks for both commercial and household usage, is launching a wide range of sinks specifically selected for their suitability and durability for use in laundry rooms, utility rooms and garages.
There are six heavyweight sinks available with a durable white glaze. The Shaws glaze has recently been independently tested, using the ISO 22196/JIS Z 2801:2000 test method to international standards, and all samples proved to be 'antibacterial'. Shaws glaze reduced bacterial colonies of E-Coli and MRSA by 99.99% over a 24-hour period and were classified as excellent in this area.
Burbidge's award-winning Isala range remains one of the bestselling kitchens launched by the company in recent years.
Leading UK tile manufacturer, British Ceramic Tile, is set to launch its new reward and loyalty scheme to selected premium retailers as a thank you for their continued business support over the last few years.
The Retailer Club will offer an enhanced level of support to selected premium customers through a variety of in-store solutions, print and online marketing materials and incentive and service packages, with the aim being to help retailers drive sales and increase their turnover.
Blanco has given its support to the formation of a new body which represents education in the kitchen industry. Blanco is an international business which supplies an impressive portfolio of hobs, sinks, taps, extractor hoods and kitchen accessories and boasts a reputation for innovation, versatility and high quality.
The Kitchen Education Trust (TKET) provides the kitchen industry with a formal platform to assist with the Foundation Degree in Kitchen Design at Bucks New University in High Wycombe.
The kitchen is often the heart of the home... a busy hub of people gathering to eat, drink and socialise.
Leading distributor LDL Components has compiled a brand new consumer brochure entitled 'Workflow, Space & Motion' to bring together the very latest kitchen storage systems and accessories. The attractively presented lifestyle brochure includes key products from Swiss partner Peka, renowned component manufacturer Blum and other innovative manufacturers.
As the brochure explains, the secret to creating the perfect, functional kitchen is a combination of forward planning and 'thinking inside the box'.
Caple's new 300-page colour catalogue is the biggest ever and features the brand's three comprehensive collections, the high-performance Classic, Sense and high-end Sense Premium, with colour-coded, easy-to-find sections - cooking, cooling and washing - all enhanced by beautiful lifestyle photography.
The brochure features all of Caple's latest launches including, for the first time, its new collections of Classic built-in ovens and range cookers plus an impressive portfolio of the company's bestselling products.
Working in the busy marketing department and reporting to Sam Ball, marketing manager, Richard has been at Utopia for the past six months and has been responsible for developing concepts and artwork across all channels of communication, in particular digital and social.
Whirlpool UK Appliances has appointed Hanifa Dungarwalla as digital marketing manager, UK & Eire. Hanifa will be responsible for the online presence of the Whirlpool, Hotpoint and Indesit brands, ensuring a strong user experience and maximising the brands' overall key messages.
She will also be responsible for managing the digital team and working closely with the communications team to deliver the best overall consumer experience.
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